LinkedIn, Facebook, Instagram, Twitter, Youtube, Pinterest
My inspiration came from the company's ‘Voice & Tone’ Guideline, the ads should sound like the spoken voice of a trusted authority, simplicity and attraction.
Readable, not technical
Make sure all the text are prioritized logically and clearly. Do not be wordy or use too much terminology.
Always put the FISPAN logo at the significant position, use the FISPAN dark blue for text and the CTA button should also be obvious.
The ads should fit into the FISPAN modern and simple brand style. Use some simple flourish to make it attractive, but not too strong.
These ads make a big step for rebranding and they perform very well after being published in March.
• Click-through rate (CTR): 2600% increase from February to March
• Cost Per Click (CPC): 79% decrease across display campaigns
• Conversions: 6 since the beginning of March