FISPAN Website Redesign


Timeline

Jan-Apr 2021

Role

UI/UX Designer

Teammates

Justin Liu

Client

FISPAN



Design Concept


Following FISPAN's "Brand Voice & Tone" Guidelines, the new website speaks the voice of a trusted authority.

Informative, not technical

Feature pages that focus on FISPAN technical capabilities utilize custom illustrations of core features in combination with ERP or Banking systems. Where possible, pull out specific panels to create visual interest vs plain screenshots of technical systems.

Professional, not stuffy

Resource pages (Case Studies, Webinars, Whitepapers, etc.) where the goal of communicating expertise are structured in a more professional manner while maintaining a light and approachable feel.

Smart, not cocky

Blog and ad images reflect the quality of insights provided through FISPAN. Images are 'Modern, Fresh, Smart, Original, Professional, Confident’.


Design Elements


I designed two styles of icons which can be used in different situations and purposes. In addition, I also designed a new cover for FISPAN Whitepaper which fits into the new style.


Style 1: linear icons


Style 2: solic icons


New Whitepaper Cover Design


Final Design